We are living in confusing times because we are living through the biggest change in human communications since the printing press, maybe the biggest change ever. You can see this in the small changes that happen as we leave an old technology for a new. It is clear that newspapers and magazines, even tv, are challenged by the web. (Some tv shows are becoming almost loss leaders for the web. At the end of every news show, watchers are invited to see more information, visuals, and details on the show’s website.)
The table of contents on the left is clear and easy to read, and each of the story teasers links directly to the story.
Most other papers have sites that aren’t nearly as easy for users to sort through and read. They are still using layout similar to the paper layout. The New York Times have produced a game-changing news site design; it is no longer a website emulating the newsPAPER. It is a news website that will appeal to readers who aren’t going to the newspaper website as an adjunct to the paper. It is a news site design that those who haven’t grown up reading newspapers will gravitate toward. I think it is one of the small changes that lets go of the legacy format, and truly adapts to the new medium. I wonder what McLuhan would say!
Now the next question is how they will monitize it.