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Storytelling is Essential to Communication

December 15, 2014

Aristotle laid it out over 2000 years ago, and it’s constantly repeated on the web: stories are how we humans communicate meaning. Whether it’s a New York Times article about the importance of storytelling for business and ads – http://www.nytimes.com/2014/12/13/your-money/storytelling-to-find-a-job-or-build-a-business.html – or a presentation for a class,

telling stories is how we communicate meaning – and it’s a learnable skill!

One Comment leave one →
  1. December 16, 2014 6:40 am

    great stuff, Joan. We’re doing a lot of storytelling for the non-profit I work for. still the most effective way to engage people.

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