Matthew McKinnon on Web Megasites
Think of the web’s old guard as TV networks — they provide mainstream programming for amorphous audiences — and its young turks as cable channels, offering niche content to avid subscriber bases.
The leaders of this new school excel at creating online communities. MySpace, YouTube and Flickr function as self-contained planets in cyberspace; Blogger is chief architect of the blogosphere. All of them encourage their users to contribute content, engage in conversation and form personal relationships. It’s a totally different tao of building traffic: Yahoo! takes you places, MySpace means you’re already there.
Settle in, and get a load of the big stars of the net’s new wave…
Here’s the link to his article: http://www.cbc.ca/arts/media/megasites.html.