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mesh – Day 2, more – Tara Hunt

May 16, 2006

Tara Hunt http://www.horsepigcow.com/ – From Toronto – a former online marketing manager
Discovered the blogosphere, recruited through her blog and joined Silicon Valley .
BarCamp showed her both world and Toronto’s tech communities

What does this mean for the future of marketing?
We discussed this in small groups, and interestingly, there is an immediate distrust of the authenticity – in this group!
Bowiechick isn’t an “expert”; she’s a user and others would identify with her.
Many would trust bowiechick more than a TV commercial.
Tara suggests – “Go pinko!”
Pinko Marketing Principles
#1 inbound, rather than outbound messages
#2 you advocate to your company, not for your company
#3 100% authenticity (Stop using the word “viral”!)
#4 serve niche markets – the long tail Riya http://www.riya.com/ will soon have a Mac Uploader
#5 open source – wikis etc.
“Snakes on the Plane” – literally changed by the blogosphere, huge buzz
The blogosphere is the source of so many stories, but how do we bring social translucency into systems – evangelism – change your institution!

Is there a danger of community turning into just marketing?
You have to be part of the community you serve.

Reputation becomes part of it. You have to be in the community and build relationships over time, just like anywhere!

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One Comment leave one →
  1. Advanced Dating permalink
    July 9, 2007 5:46 am

    With the increase of affiliate marketing programs, many affiliate software are being developed these days.

    The affiliate software that tracks your affiliate business is known as affiliate tracking software. Some manufacturers give you free benefits on buying the software from them.

    Tracking software keeps a track of leads, clicks, sales and all the other activities visitors undertake in your website.

    The use of this software increases the flow of traffic to your sites. It also helps in increasing sales. You save a lot of time that you can use in other constructive activity for your site.

    With the use of this software you will pay only for what your affiliates sell and thus save a lot of your money.

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    If you do not have the right affiliate tracking software then you will not be able to benefit from affiliate marketing benefits.

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